Academic
Background
Inmaculada J. Martínez (Murcia, 1970) finished her Master of Arts in Advertising Studies at the Complutense University of Madrid (Spain) in 1993. In 1994 she finished an MBA at the Know How Business School and started her Doctoral Studies at the same University, in the Department of Marketing and Advertising.
An early teaching experience
This same year (1994) she began giving lectures at the European University of Madrid, teaching Marketing and Advertising in the School of Communication Studies until 2000, when she returned to her home-region, Murcia. During these years she also lectured marketing related subjects at the ESERP School in Madrid and closely co-operated with the Instituto de Empresa Business School. In 1998 she participated in a IE Master Program in Salvador de Bahía (Brazil). She obtained with honours her PhD in Marketing and Advertising at the University Complutense of Madrid in 1999.
Back to Murcia
In 1999 Inmaculada simultaneously lectures in the European University of Madrid and in St. Anthony Catholic University in Murcia. Though part-time weekly, this involved she returned (after 14 years in Madrid) to the city and region of Spain where she was born and grew up. In 2000 she enters the State University of Murcia as Full Time Lecturer at the Department of Marketing and Research. and definitely returns to Murcia.
Starting
a new Faculty
In 2002 the State University of Murcia commits to launch Communication Studies. Inmaculada is called to support the implantation of the new studies. She gains a position as Assistant Professor in Advertising, as part of the new School of Communication and Information Studies, where she teaches Advertising Theory, Public Relations Strategies and Advertising System .
Since 2002 she has coomitted for the development of Advertising Studies in the University of Murcia, coordinating relations with enterprises and students' internships. In 2008-2009 she actively participates in the design of the new programs for the Graduate Courses under the European Higher Education Space (Bolonia Treaty). In 2010 she is named Head of the Graduate Program in Advertising.
Inmaculada is also involved in the development of Faculty's Master Courses and Doctoral Program, participating with lectures on new trends in advertising and communication. She has also collaborated with postgraduate programs in Elche, Lisbon, Zaragoza and Madrid.
Since 2012, she is Deputy Dean for International Relations and Excellence,
taking part in the development of the new studies at the School of
Communication and Information Studies and supervising the quality
system implemented according to the AUDIT project supported by the
Spanish Ministry of Education.
Since 2004 Inmaculada Martínez is member of the Research Committee on Sociology of Culture and Communication (RC14) at the International Association of Sociology (ISA). She is also member of the Point of Purchase Association (POPAI) since 2003, and of Asociación Española de Investigadores en Comunicación (AE.IC) since its founding in 2008.
In 1998-2000 she actively engaged in marketing consulting at Plus Investigación (Madrid) and cooperated in several training courses with the Instituto de Empresa de Madrid (IE).
With Juan MIguel Aguado, she founds in 2002 the e-Com, the Research Group on
Communication, Culture and Technology, devoted to the
improvement of the research on social and cultural aspects of media and
communication.
In 2006 the e-Com obtains Regional Government support for a
three year research
project on the social impact of mobile devices,
pioneering the study of the mobile environment from the cultural
industries perspective in the Spanish Academy. The project involves the
co-operation of New South Wales University Professor, Gerard Goggin.
In 2006-2010 Inmaculada co-ordinates a nation-wide four year research project on Women and Mobile Communications in the Information Society, supported by the Spanish Ministry of Social Affairs. She is also an active member, during 2009-2012, of a nation-wide research project on Media and Gender Violence, supported by the Spanish Ministry of Science and Innovation.
During 2010-2013 she is also part of the research team involved in a project on on the evolution of mobile content ecosystem, supported by the same Ministry and involving five universities in Spain, that developes the findings from the 2006 research project on social impact of mobile communications.
In 2014 she obtains a R+D research grant from the Spanish Ministry on Economy and Competitiveness for a 4 year research project entitled "Mobile Media & Personal Data: Impact in Media Studies, Advertising System and Users' Behavior", in co-operation with James Katz (Boston University) and Gerard Goggin (University of Sydney).
Beside this, Inmaculada has participated as member and/or chair of
the organizing committe
in several international conferences and workshops
(International Association for the Development of the information
Society, 2006; Mobile Content in the Information Society, 2007, Online
Conference on Cybersociety, 2004 and 2006, etc.). She also acts as reviewer for relevant journals
like Information Research (SCCI), Global Media Journal and Comunicacion y Sociedad (SCCI).
She actively co-operates with other research initiatives like the Research Group on Consumer Behaviour (Elche, Spain) and the UNESCO Chair on Information Management (since 2002).
Inmaculada Martínez is author and/or editor of 10 books and over 25 papers in refereed international journals, and she has participated with refereed papers in about 40 international conferences and workshops.