====== PUBLICACIONES RELEVANTES ======


=== Alarcón López, Rocío, Ruiz de Maya, Salvador y López López, Inés (2017), Sharing co-creation experiences contributes to consumer satisfaction, Online Information Review, 41(7), 969-984 ===
 
 

=== García, José Víctor, Ruiz de Maya, Salvador y López López, Inés (2017), The impact of congruence between the CSR activity and the company’s core business on consumer response to CSR, Spanish Journal of Marketing, 21(1), 26-38 ===


=== López López, Inés y Parra Azor, José Francisco (2016), Is a most helpful ewom review really helpful? The impact of conflicting aggregate valence and consumer’s goals on product attitude, Internet Research//, 26, 824-844 ===
 

=== Ruiz de Maya, Salvador, Lardín Zambudio, Rafaela y López López, Inés (2016), I will do it if I enjoy it! The moderating effect os seeking sensory pleasure when exposed to participatory CSR Campaigns, Frontiers in Psychology, 6, 1-10 ===


=== López-López, Inés, Ruiz de Maya, Salvador y Warlop, Luk (2014), When sharing consumption emotions with strangers is more satisfying than sharing them with friends, Journal of Service Research, 17(4), 475-488 ===


=== López, Inés y Ruiz, Salvador (2012), When hedonic products help regulate my mood, Marketing Letters, 23, 701-717 ===
 

=== López, Inés y Ruiz, Salvador (2011), Explaining website effectiveness: the hedonic-utilitarian dual mediation hypothesis, Electronic Commerce Research and Applications, 20, 49-58 ===

=== Ruiz, Salvador, López, Inés y Munuera, José Luis (2011), International Segmentation of the Market for Organics Based on Cross-National Value System Differences, Ecological Economics, 70, 1767-1775 ===

 === López López, Inés y Ruiz de Maya, Salvador (2008), Las respuestas cognitivas y emocionales del consumidor como determinantes de la eficacia del sitio web, Revista Española de Investigación en Marketing, 12(1), 43-63 ===

=== López López, Inés y Ruiz de Maya, Salvador (2008), Characteristics of the individual-environment relationship as determinants of website effectiveness, ESIC-Market, 131, 147-188 ===