Teaching End of Degree Projects (Honours Degree in Advertising and Public Relations).
Advanced Course in TOM Micro for teaching in Advertising and Media Planning (Honours Degree in Advertising and Public Relations at the University of Murcia), ODEC Computer and Applications Center (Madrid, February 2005).
Books and Book Chapters
Navarro-Bailon, Maria Angeles and Delgado-Ballester, Maria Elena (2006): "New Masculine Values: from Traditional to Metrosexual Man." Cases of Consumer Behavior (Salvador Ruiz and Ildefonso Grande, eds.). Ed ESIC Editorial.
Training for Research
Introduction to Structural Equation Models. 30 Hrs. University of Murcia, May-June 2004.
Training for Teaching
Teacher Training Workshop "Institutional Context of University Education. Its impact on the role of teachers"12 Hrs. Institute of Education Sciences at the University of Murcia, 26-28 October 2004
Teacher Training Workshop "Why Students don´t learn what we teach? The Development of Strategies to improve learning". 8 Hrs. Institute of Education Sciences at the University of Murcia, 10-11 November 2004
Teacher Training Workshop: "Learning significantly: a challenge for teachers" 12 hrs, Institute of Education Sciences at the University of Murcia, 19-21 January 2005
AUTHORS: Delgado Ballester, Maria Elena y Navarro Bailòn, Maria Angeles
PARTICIPATION RATE: work in course
PLACE: Vigo (Spain)
----------------------------------------------------------------------------------------------------------------
AUTHORS: Navarro Bailòn, Maria Angeles; Delgado Ballester, Elena; Sicilia Piñero, Maria
PARTICIPATION RATE: work in course
PLACE: Maspalomas, Gran Canaria (Spain)
----------------------------------------------------------------------------------------------------------------
AUTHORS: Navarro Bailòn, Maria Angeles; Delgado Ballester, Elena; Sicilia Piñero, Maria
PARTICIPATION RATE: work in course
PLACE: Maspalomas, Gran Canaria (Spain)
----------------------------------------------------------------------------------------------------------------
AUTHORS: Delgado Ballester, Elena; Navarro Bailòn, Maria Angeles; Sicilia Piñero, Maria
PARTICIPATION RATE: competitive paper
CONGRESS: XXI Encuentro de profesores Universitarios de Marketing
DATE: 16-18 of September 2009
AUTHORS: Navarro Bailòn, Maria Angeles; Delgado Ballester, Elena; Sicilia Piñero, Maria
PARTICIPATION RATE: work in course
CONGRESS: XXI Encuentro de profesores Universitarios de Marketing
DATE: 16-18 of September 2009
AUTHORS: Navarro Bailòn, Maria Angeles; Delgado Ballester, Elena; Sicilia Piñero, Maria
PARTICIPATION RATE: Poster
CONGRESS: 36th Conference of European Marketing Academy
DATE: 22-25 May of 2007
AUTHORS: Navarro Bailòn, Maria Angeles; Delgado Ballester, Elena; Sicilia Piñero, Maria
PARTICIPATION RATE: Competitive Paper
PLACE: Klagenfurt (Austria)
---------------------------------------------------------------------------------------------------------------
TITLE: "Integrated Marketing Communications; Effects of Advertising-Sponsorship Strategic Consistency"
CONGRESS: 14th International Conference on Corporate and Marketing Communications
DATE: 23-24 April of 2009
AUTHORS: Navarro Bailòn, Maria Angeles; Delgado Ballester, Elena; Sicilia Piñero, Maria
PARTICIPATION RATE: Competitive Paper
CONGRESS: 39th Conference of European Marketing Academy
DATE: 1-4 June of 2010
AUTHORS: Okazaki, Shintaro; Navarro Bailòn, Maria Angeles;
PARTICIPATION RATE: Competitive Paper
CONGRESS: 39th Conference of European Marketing Academy
DATE: 1-4 June of 2010
AUTHORS: Navarro Bailòn, Maria Angeles; Delgado Ballester, Elena; Sicilia Piñero, Maria
PARTICIPATION RATE: Competitive Paper
CONGRESS: 9th International Conference on Research in Advertising (ICORIA)
DATE: 24-26 June of 2010
INTERNATIONAL CONFERENCES