Hybrid Broadcast Broadband Television (HbbTV) is a widely-supported technology that enables broadcasters to run dedicated smart TV applications as a browser overlay on their TV channels. Next generation HbbTV is being developed in the EU-funded HBB-Next project, and being contributed to the standardization process of HbbTV 2.0. HBB-Next has designed and implemented several next-generation HbbTV frameworks, including multi-user identification, synchronisation between media streams and devices, multi-user recommendations, user-tailored reputation scores for applications and cloud offloading. Integrated proofsof-concepts are presented in the IBC Future Technologies zone. The HbbTV standards body has selected a wide set of features for HbbTV 2.0 in four categories: browser, terminal, companion screen and media. About 35 broadcasters, TV manufacturers, technology providers (some from HBB-Next) are actively contributing. Support of second-screen, media synchronisation, and user identity management are high on the HbbTV 2.0 features list. This paper presents the technology developments by HBB-Next and its contributions to HbbTV 2.0, with attention also to user experience and business considerations.

This work would not have been possible without the inestimable contribution of:

• Oskar van Deventer
• Joost de Wit
• Mark Guelbahar
• Bin Cheng
• Christian Köbel
• Christian Köhnen
• Gregor Rozinaj
• Björn Stockleben

Oskar van Deventer, Joost de Wit, Mark Guelbahar, Bin Cheng, Félix Gómez Mármol, Christian Köbel, Christian Köhnen, Gregor Rozinaj, Björn Stockleben, «Towards Next Generation Hybrid Broadcast Broadband, Results from FP7 and HBBTV 2.0«, International Broadcasting Convention, IBC 2013, Amsterdam (Netherlands), 12-17/09/2013

• Website: International Broadcasting Convention, IBC 2013
• Date: 12-17/09/2013
• Venue: RAI Amsterdam, Amsterdam (Netherlands)