WELCOME TO MY WEBSITE
DR.Mª ANGELES NAVARRO BAILON
ACTIVITIES
TEACHING
TEACHING Advertising and Media Planning (Honours Degree in Advertising and Public Relations at the University of Murcia) since February 2004 (academic year 2003/2004).
TEACHING Advertising and Marketing Communication (Honours Degree in Administration and Management at the University of Murcia), Academic year 2004/2005 and 2008/2009.
TEACHING Advertising (Diploma in Management Science at the University of Murcia) since the academic year 2005/2006.
TEACHING Marketing Management (Combined Honours Degree in Administration and Management with Law at the University of Murcia), Academic year 2007/2008.
TEACHING Marketing Communication on Services Firms (Master of Marketing at the University of Murcia), Academic year 2007/2008.
EDUCATION
Ph.D. in Marketing from University of Murcia (December 2008); Qualification "Cum Laude". Doctoral Thesis entitled "The integration of communication: An analysis of its implication for consumer and brand equity." ("La integración de la comunicación: análisis de su implicación para el consumidor y el capital de marca")
DIRECTORS: Dr. Maria Elena Delgado-Ballester
Dr. Maria Sicilia-Piñero
(University of Murcia)