WELCOME TO MY WEBSITE

DR.Mª ANGELES NAVARRO BAILON

OTHER MERITS

Teaching End of Degree Projects (Honours Degree in Advertising and Public Relations).

Advanced Course in TOM Micro for teaching in Advertising and Media Planning (Honours Degree in Advertising and Public Relations at the University of Murcia), ODEC Computer and Applications Center (Madrid, February 2005).

Books and Book Chapters

Navarro-Bailon, Maria Angeles and Delgado-Ballester, Maria Elena (2006): "New Masculine Values: from Traditional to Metrosexual Man." Cases of Consumer Behavior (Salvador Ruiz and Ildefonso Grande, eds.). Ed ESIC Editorial.

Training for Research

Introduction to Structural Equation Models. 30 Hrs. University of Murcia, May-June 2004.

Training for Teaching

Teacher Training Workshop "Institutional Context of University Education. Its impact on the role of teachers"12 Hrs. Institute of Education Sciences at the University of Murcia, 26-28 October 2004

Teacher Training Workshop "Why Students don´t learn what we teach? The Development of Strategies to improve learning". 8 Hrs. Institute of Education Sciences at the University of Murcia, 10-11 November 2004

Teacher Training Workshop: "Learning significantly: a challenge for teachers" 12 hrs, Institute of Education Sciences at the University of Murcia, 19-21 January 2005

PARTICIPATION IN CONFERENCES

NATIONAL CONFERENCES

AUTHORS: Delgado Ballester, Maria Elena y Navarro Bailòn, Maria Angeles

TITLE: "effects on brand equity strategic consistency between advertising and sponsorship"

PARTICIPATION RATE: work in course

CONGRESS: XIX Encuentro de profesores Universitarios de Marketing

PLACE: Vigo (Spain)

DATE: 20-21 of September 2007

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AUTHORS: Navarro Bailòn, Maria Angeles; Delgado Ballester, Elena; Sicilia Piñero, Maria

TITLE: "Cognitivos and affective effects of the strategic consistency of the message in the consumer"

PARTICIPATION RATE: work in course

CONGRESS: XX Encuentro de profesores Universitarios de Marketing

PLACE: Maspalomas, Gran Canaria (Spain)

DATE: 20-21 of September 2008

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AUTHORS: Navarro Bailòn, Maria Angeles; Delgado Ballester, Elena; Sicilia Piñero, Maria

TITLE: "effectiveness of comunicaciòn commercial before different levels from strategic consistency of the message "

PARTICIPATION RATE: work in course

CONGRESS: XX Encuentro de profesores Universitarios de Marketing

PLACE: Maspalomas, Gran Canaria (Spain)

DATE: 20-21 of September 2008

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AUTHORS: Delgado Ballester, Elena; Navarro Bailòn, Maria Angeles; Sicilia Piñero, Maria

TITLE: "¿How to revitalize the mark through the consistency of its associations? ; the paper of the familiarity with the mark "

PARTICIPATION RATE: competitive paper

PUBLICATION: Communication distinguished with the first prize accésit to investigaciòn on "Marks: gestiòn and proyecciòn in the international scope " by the forum of Spanish Famous Marks and the Spanish Office of Patents and Marks

CONGRESS: XXI Encuentro de profesores Universitarios de Marketing

PLACE: Bilbao (Spain)

DATE: 16-18 of September 2009

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AUTHORS: Navarro Bailòn, Maria Angeles; Delgado Ballester, Elena; Sicilia Piñero, Maria

TITLE: "The strategic consistency of a campaign integrated of comunicaciòn; implications for the mark image "

PARTICIPATION RATE: work in course

PUBLICATION:

CONGRESS: XXI Encuentro de profesores Universitarios de Marketing

PLACE: Bilbao (Spain)

DATE: 16-18 of September 2009

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INTERNATIONAL CONFERENCES

AUTHORS: Navarro Bailòn, Maria Angeles; Delgado Ballester, Elena; Sicilia Piñero, Maria

TITLE: "Synergistics Effects of Advertising and Sponsorship Integration: The Moderating Effects of Preference for Consistency"

PARTICIPATION RATE: Poster

PUBLICATION:

CONGRESS: 36th Conference of European Marketing Academy

PLACE: Reykiavik (Iceland)

DATE: 22-25 May of 2007

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AUTHORS: Navarro Bailòn, Maria Angeles; Delgado Ballester, Elena; Sicilia Piñero, Maria

TITLE: "Effectiveness of Integrated Marketing Communication at Different Level of Strategic Consistency"

PARTICIPATION RATE: Competitive Paper

PUBLICATION:

CONGRESS: 8th International Conference on Research in Advertising (ICORIA)

PLACE: Klagenfurt (Austria)

DATE: 25-27 june of 2009

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AUTHORS: Navarro Bailòn, Maria Angeles; Delgado Ballester, Elena; Sicilia Piñero, Maria

TITLE: "Integrated Marketing Communications; Effects of Advertising-Sponsorship Strategic Consistency"

PARTICIPATION RATE: Competitive Paper PUBLICATION:

CONGRESS: 14th International Conference on Corporate and Marketing Communications

PLACE: Nicosia (Cyprus)

DATE: 23-24 April of 2009

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AUTHORS: Navarro Bailòn, Maria Angeles; Delgado Ballester, Elena; Sicilia Piñero, Maria

TITLE: "Strategic Consistent Messages: Effects on Brand Image"

PARTICIPATION RATE: Competitive Paper

PUBLICATION:

CONGRESS: 39th Conference of European Marketing Academy

PLACE: Copenhagen (Denmark)

DATE: 1-4 June of 2010

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AUTHORS: Okazaki, Shintaro; Navarro Bailòn, Maria Angeles;

TITLE: "The Impact of Ubiquitous Contexto on Information Privacy Concems in A Mobile-Based Promotion"

PARTICIPATION RATE: Competitive Paper

PUBLICATION:

CONGRESS: 39th Conference of European Marketing Academy

PLACE: Copenhagen (Denmark)

DATE: 1-4 June of 2010

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AUTHORS: Navarro Bailòn, Maria Angeles; Delgado Ballester, Elena; Sicilia Piñero, Maria

TITLE: "What is the best communication strategy (integration vs repetition) to Persuade Consumers?: An Analysys Across Level of Brand Familiarity"

PARTICIPATION RATE: Competitive Paper

PUBLICATION:

CONGRESS: 9th International Conference on Research in Advertising (ICORIA)

PLACE: Madrid (Spain)

DATE: 24-26 June of 2010

Associate Professor

Department of Market Research and Techniques
Universidad de Murcia
Campus de Espinardo