TITlE: "The new masculine values: from traditional to the metrosexual man"
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AUTHORS Delgado Ballester, Mª Elena; Navarro Bailón, Mª Angeles
RE. JOURNAL/BOOK: Advertising Express Magazine july, 2007, 7-12
AUTHORS: Navarro Bailón, Mª Angeles; Delgado Ballester, Mª Elena; Sicilia Piñero Maria
REF. JOURNAL/BOOK: Advertising Express Magazine, January, 2007, 17-21
AUTHORS: Navarro Bailón, Mª Angeles; Delgado Ballester, Mª Elena; Sicilia Piñero Maria
REF. JOURNAL/BOOK: cuadernos de administraciòn, 2009, 22(38), 73-100
AUTHORS: Navarro Bailón, Mª Angeles; Sicilia Piñero Maria; Delgado Ballester, Mª Elena
REF. JOURNAL/BOOK: Estudios Gerenciales, 2009, 25(111), 35-58
AUTHOR: Navarro Bailón, Mª Angeles
REF. JOURNAL/BOOK: Distribucciòn y Consumo, 2009, Nv-Dic, (108), 92-102
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TITLE: "Accessing Retailer Equity Through Integration in Retailer´s Buying Groups"
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TITLE: "Integrated Marketing Commnunications: Effects of
Advertising-Sponsorship Strategic Consistency"
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TITLE: "Integrated Marketing communication: A Test for differnt Levels of Strategic Consistency"
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TITLE: "How to create an integrated communication campaign: metodologica a proposal through the level of consistency of message"
Social Sciences Citation Index (Category: Business) indexed since January 2008 Indice impact of Social Science Spanish Journals 2008=0,208
AUTHORS: Delgado Ballester, Mª Elena; Navarro Bailón, Mª Angeles; Sicilia Piñero Maria
REF. JOURNAL/BOOK: European Journal of Marketing, 2011
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TITLE: "The integration of the messages as an alternative to advertising repetition"
Index impact of Social Science Spanish Journals 2007=0,235