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DR.Mª ANGELES NAVARRO BAILON

Publicaciones

AUTHORS: Navarro Bailón, Mª Angeles; Delgado Ballester, Mª Elena

TITlE: "The new masculine values: from traditional to the metrosexual man"

REF. JOURNAL/BOOK: casos del comportamiento del consumidor (Salvador ruiz e Idelfonso Grande, eds, Esic Editorial,2006

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AUTHORS Delgado Ballester, Mª Elena; Navarro Bailón, Mª Angeles

TITLE: "Strategy of IMC to Build Brand Trust"

RE. JOURNAL/BOOK: Advertising Express Magazine july, 2007, 7-12

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AUTHORS: Navarro Bailón, Mª Angeles; Delgado Ballester, Mª Elena; Sicilia Piñero Maria

TITLE: "How Communication Tools Can Be Integrated?"

REF. JOURNAL/BOOK: Advertising Express Magazine, January, 2007, 17-21

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AUTHORS: Navarro Bailón, Mª Angeles; Delgado Ballester, Mª Elena; Sicilia Piñero Maria

TITLE: "Effects of strategic consistency of message on the consumer"

REF. JOURNAL/BOOK: cuadernos de administraciòn, 2009, 22(38), 73-100

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AUTHORS: Navarro Bailón, Mª Angeles; Sicilia Piñero Maria; Delgado Ballester, Mª Elena

TITLE: "Effects of integrated marketing communications through strategic consistency: a theoretical and methodological"

REF. JOURNAL/BOOK: Estudios Gerenciales, 2009, 25(111), 35-58

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AUTHOR: Navarro Bailón, Mª Angeles

TITLE: "Communication at the point of sale under an integrated approach"

REF. JOURNAL/BOOK: Distribucciòn y Consumo, 2009, Nv-Dic, (108), 92-102

Index impact of Social Science Spanish Journals 2007= 0,104

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AUTHORS: Henàndez Espallardo, Miguel; Navarro Bailón, Mª Angeles

TITLE: "Accessing Retailer Equity Through Integration in Retailer´s Buying Groups"

REF. JOURNAL/BOOK: International Journal of Retail and Distribution Management, 2009, 37(1), 43-62

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AUTHORS: Navarro Bailón, Mª Angeles; Sicilia Piñero Maria; Delgado Ballester, Mª Elena

TITLE: "Integrated Marketing Commnunications: Effects of Advertising-Sponsorship Strategic Consistency"

REF. JOURNAL/BOOK: Euromed Journal of Business(Corporate and Marketing Communications: Developments and Challenges), 2009, 4(3), 223-236

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AUTHORS: Navarro Bailón, Mª Angeles; Delgado Ballester, Mª Elena; Sicilia Piñero Maria

TITLE: "Integrated Marketing communication: A Test for differnt Levels of Strategic Consistency"

REF. JOURNAL/BOOK: EAA Advances in Advertising Research, vol 1 Cutting Edge International Research, ed. Gabler Verlag (Germany), 2010(in press)

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AUTHORS: Navarro Bailón, Mª Angeles; Delgado Ballester, Mª Elena; Sicilia Piñero Maria

TITLE: "How to create an integrated communication campaign: metodologica a proposal through the level of consistency of message"

REF. JOURNAL/BOOK: Universia Business Review, 2010, 26(2º trimestre)

Social Sciences Citation Index (Category: Business) indexed since January 2008 Indice impact of Social Science Spanish Journals 2008=0,208

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AUTHORS: Delgado Ballester, Mª Elena; Navarro Bailón, Mª Angeles; Sicilia Piñero Maria

TITLE: "How Good is Consistency for you Brand?: The Role of Brand Familiarity"

REF. JOURNAL/BOOK: European Journal of Marketing, 2011

Social Sciences Citation index (Category:Business) 2008=0,712

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AUTHORS: Navarro Bailón, Mª Angeles; Delgado Ballester, Mª Elena; Sicilia Piñero Maria

TITLE: "The integration of the messages as an alternative to advertising repetition"

REF. JOURNAL/BOOK: Revista Española de Investigaciòn de Marketing-ESC (aceptado para su publicaciòn)

Index impact of Social Science Spanish Journals 2007=0,235

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Associate Professor

Department of Market Research and Techniques
Universidad de Murcia
Campus de Espinardo