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DR.Mª ANGELES NAVARRO BAILON
curriculum
PRESENTATIÓN
I am Assistant Professor of Marketing and currently I am teaching in Marketing Communication, Advertising and Media at the Department of Marketing (University of Murcia, Spain). I have conference papers in different national and international conferences and I have co-authored scholarly articles in journals such as Advertising Express Magazine.
Primary Research Interests
My research interest is primarily in the area of Integrated Marketing Communication (IMC). Specifically, I am focused on the effects of strategic consistency of the message on the image of brand and communication campaign.
CONTACT DETAILS
Maria Angeles Navarro-Bailón
Assistant Professor
Marketing Department
Faculty of Economics and Business
University of Murcia
Postal Address: Campus Universitario de Espinardo
E-30100 Espinardo, Murcia (Spain)
TELEPHONE: 868887825